Legend of the Rocky movie franchise, Sylvester Stallone, is such a keen Panerai fan he ordered his own batch, personalised with his signature on the case back. The watches, gifts for family and friends, won the nickname Slytech.
But even for those not in the movie game, Panerai is certainly a winner. Panerai is known for its limited edition watches – a smart marketing strategy that keeps them in hot demand.
Panerai has had a long association with the Italian military producing a watch that is both rugged and stylish.