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Luxury watches are our passion - we love what we do.

Watch Seller is an Australian-owned business that has been operating for 10 years. But our obsession with watches started long before that. In fact, buying luxury timepieces began as a hobby 20 years ago.

It grew from a personal interest into a business when we realised that there were others just like us who wanted a top quality, high-end watch but at an affordable price.

But buying pre-owned does not mean you need to compromise on quality. Our 100% guaranteed authentic watches are in exceptional condition, many as good as new.

Plus most of our watches come with a 12 month Watch Seller warranty. Please contact us for full warranty details.

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Why pre-owned luxury watches?

If you think you can walk into an authorised dealer and buy the watch of your dreams, think again. Waiting lists for watches from the big, luxury watch companies can be breath-taking. Clients regularly wait years for the watch they want.

At Watch Seller you can purchase your desired watch without the wait. We have many of the most sought after watches in stock, so you can own them right away.

Watch Seller was born with the aim of selling beautiful, pre-owned luxury watches at fair prices.

We carry one of Australia’s best selections of watches and have something to suit every taste – from current models to vintage collectables.

We also stock some of the rarest collectable watches in the world.

Trusted by 1000+ satisfied customers

In store pickup available

Authenticity guaranteed

Why Choose Us?

When Watch Seller started we had just one competitor now it seems a new pre-owned watch dealer crops up every week.

So, why choose us?

Buying a luxury watch is an important decision. The first thing you must be sure of as a buyer is that your purchase is genuine. We offer that peace of mind with a 100 per cent authenticity guarantee or your money back.

Every watch we sell has been carefully inspected by our expert staff. We do not offer watches for sale unless they are in perfect condition. But to add an extra layer of security our watches are come with a warranty – an assurance that you are buying quality.

We have a bricks-and-mortar showroom so you can view our watches before your purchase. Examine it for yourself, try it on. Be sure it’s what you want.

Experience and knowledge. We know watches and can answer all your questions. It’s important to know – not only about the complications of you watch and how to use and care for it – but why it’s a good investment and what you can expect in the future.

So there it is. Why choose us? Guaranteed authentic watches, we offer a warranty, you can view watches in our showroom and we give you all the watch knowledge you need.

Our core values

Honesty. Trust. Quality.

These three values are at the core of what we do every, single day.

Why? Because the relationships we develop with our customers are just as important as the watches we sell them.

We want you to have peace of mind when buying, selling or consigning through Watch Seller.

Honesty: Is the epicentre of all our dealings which is why we have so many return clients.

Trust: Is the most valuable asset we have. It is peace of mind that gives our clients the confidence to engage with us.

Quality: Is the foundation of our reputation. Each and every watch is hand selected and only the very best make the cut.

At Watch Seller be assured you are in safe hands.

We understand that buying a watch is important. For some it’s an investment, for others a once-in-a-lifetime purchase but whatever the reason, we want this to be an enjoyable and stress-free experience.

The best way to do that is through our core values:

Honesty. Trust. Quality.